Social Media Campaign
We brought Chubbies’ spirited humor to a fresh digital audience, with 2 original campaigns shot across NYC designed for digital-first audiences.
Our films and social assets captured the brand’s signature humor, landing significant impressions across social platforms.
THE CHALLENGE
Chubbies wanted their irreverent spirit to stand out online, but social audiences move fast and comedy can fall flat without the right execution.
THE SOLUTION
We built 2 self aware comedic campaigns “Street Therapy” and “Big Thoughts” from the ground up, casting NYC influencers and comedians who naturally embody Chubbies’ voice. In production, we made sure every scene had an unexpected twist and kept the editing tight delivering assets that were immediately Chubbies but still fresh.
THE DELIVERABLES
- Multi-part video films for social
- Digital shorts
- Still images
