Digital Campaign
Futurense’s US Pathway redefined how Indian students pursue their Master’s degrees in the US by combining coursework at premier IITs and IIMs with advanced programs at top-ranked US universities such as Drexel, University of North Carolina, Rutgers, and more.
THE CHALLENGE
Futurense needed a clear, credible marketing strategy to cut through the noise and position itself as an affordable, efficient, and transformational pathway for postgraduate students to study in the USA.
THE SOLUTION
We sharpened messaging, and visuals from the ground up ensuring assets felt impactful and authentic, not generic with interviews with the founder himself. Production ran across podcasts and social, with post-production marking each piece with a distinct, recognizable edge. The campaign helped increase brand awareness rapidly across target universities, driving student inquiries, and reinforcing Futurense’s position as a forward-thinking leader in hybrid education programs.
THE DELIVERABLES
- Podcast series
- Social videos and carousels
- Strategic brand guidelines.
