Product Launch
For Sukushine’s Scarf launch we made sure, every asset, from film to e‑com, drew on sensory cues full of silkiness, color, movement.
THE CHALLENGE
How do you sell texture, mood, and movement through video, still, and e-commerce assets?
THE SOLUTION
We defined campaign branding early, shot in mysterious forest like locations in upstate New York, and let visual storytelling evoke touch and ambiance carrying the sensory experience from one format to the next.
THE DELIVERABLES
- Brand film
- lookbook imagery
- e-commerce visuals
